Definition of key audience
Doctors, Pharmacists, Nurses, Distributors, Mothers / Consumers
- How do we want key audience to interact with us?
E-mail, feed back forms with automatic confirmation of receipt and message that we will get back as soon as possible
- What information do we want to capture from the feedback form from the audience?
Name, postal address, e-mail address, phone number, specialization/specialty/ profession, sex, which emzor product does he/she frequently use, comments, any other issues/matters.
- What image do we want to project and what information to the key audience?
Emzor is a leading pharmaceutical company in Nigeria and is noted for quality products (OTC and generic ethicals) that are readily available at affordable prices
Anytime you need to use a drug, ask for the Emzor brand first
Emzor- your first choice in quality pharmaceuticals
